One Minute for Earth‘s core mandate is to invite everyone, from individuals to world leaders, to give a moment of silence for Earth, to envision it healthy and whole, peaceful and equitable, sustainable and alive.

Mandate

I was hired by One Minute for Earth to design and build a new website along with producing promotional material.

Condensing the content

The main challenge while working on the 1M4E website was to organize and process the content to present it in the most concise way possible.

We’ve opted for shorter paragraphs and inserted images to avoid overwhelming the user visually while keeping them interested.

The building blocks

The website was produced using a fully customized WordPress theme, built expressly for the client.